Why Sustainable Branding - Creative Chi

why are you here?

WE THINK IT’S TO CREATE PURPOSE, PASSION AND PROSPERITY WHILE GROWING, INSPIRING AND SERVING OTHERS ALONG THE WAY WITH OUR WHY – SUSTAINABLE BRANDING.

why are you here?

WE THINK IT’S TO CREATE PURPOSE, PASSION AND PROSPERITY WHILE GROWING, INSPIRING AND SERVING OTHERS ALONG THE WAY WITH OUR WHY – SUSTAINABLE BRANDING.

why creative chi

After over 15 years in cubicles, spending my days designing, art directing, and producing for companies, where sales targets reigned supreme, I decided there was more to life, lots more. I craved creativity, connection, purpose, inspiration and a way to cast my talent out into the world so it might create a positive ripple of change. Creative Chi was born from my mission to creatively brand in an authentic, compassionate and conscious manner, hence our why – sustainable branding. Creative Chi is about empowering purpose-driven businesses through whole-hearted branding strategy, visual identity and marketing so they can feel confident in integrity with their mission.

why the name

Creative Chi draws inspiration from tai chi practices on the sands of Miami Beach, instilling design principals of flow, simplicity, and authenticity. The “Chi” in our name plays on both the martial art term chi meaning ultimate and Ch’i (Qi), the life force. We strive to bring out your company’s ultimate life force. Your brand has a soul and our passion is to guide you on the voyage of discovery and embodiment.

giving-back-chi

In alignment with its venture as a B Corp, Creative chi is committed to elevating the local community by supporting entrepreneurs and grassroots charity organizations. Creative Chi commits 2-5% of annual revenue to support these goals.

I’m Sirena Andras, Creative Chi’s Branding Strategist & Creative Guru. I’m a Madrid-born, bicultural world adventurer, yogi, and tai chi instructor who thrives on creativity, compassion, and connection.

Home-based in the sands of Miami Beach for the past 20 years, I’ve designed everything from magazines to handbags. Art Directed and Brand developed for top-notch clients including Bacardi, Norweigan Cruise Line & Miami’s Center for Social Change.

I’m on a mission to make a positive shift globally – empowering one purpose-driven brand at a time. As a certified B-Corporation professional and devotee I believe that corporate culture and responsibility can change the world.

When I’m not in creation mode, you can find me building a community of conscious entrepreneurs, teaching art, practicing yoga, tai-chi, arnis, or even skateboarding for 24hrs straight. Since inspiration typically strikes away from my desk you might run into me on the beach, mountain, or any eco-adventure in the world.

90% OF U.S. CONSUMERS SAY THEY WOULD SWITCH BRANDS TO ONE ASSOCIATED
WITH A CAUSE, GIVEN COMPARABLE PRICE AND QUALITY.

– Cone Communications/Ebiquity’s 2015 Global CSR Study.

what is a b corporation?

B Corporations are leaders of the global movement of people using business as a force for good™. We are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.

B CORP IS TO BUSINESS WHAT FAIR TRADE CERTIFICATION IS TO COFFEE OR USDA ORGANIC CERTIFICATION IS TO MILK.

BECOME A B-CORP TAKE THE ASSESSMENT HERE

conscious commitment

Creative Chi is committed to enhancing the community where they live and work. The focus is on elevating the local conscious business community by supporting entrepreneurs and grassroots charity organizations. Creative Chi commits 2-5% of annual revenue to support these goals. They also build the community by donating their time, talents, and resources to area nonprofits — volunteering, mentoring, leading, and speaking.

Creative Chi is also committed to the environment, working towards being Net Zero by reducing our Scope 1 & 2 emissions and using verified offsets ( by American Carbon Registry, Gold Standard ‍, Clean Development Mechanism & Climate Action Reserve ) for the remainder.

BIA score – 94.2

Latest social impact:
2021 Creative Chi is recognized as Best For The World in Community by BLab.
2021 Creative Chi was able to donate 3% of revenues toward social endeavors.
2021 Creative Chi invested 600 staff hours of pro-bono and volunteer time.
2020 Creative Chi was able to donate 3% of revenues toward social endeavors.
2020 Creative Chi invested 600 staff hours of pro-bono and volunteer time.
2019 Creative Chi is recognized as Best For The World in Community by BLab.
2019 Creative Chi was able to donate 5% of revenues toward social endeavors.
2019 Creative Chi invested 600 staff hours of pro-bono and volunteer time.

Latest environmental impact:
2021 Creative Chi officially becomes a 1% For The Planet member donating at least 1% to environmental causes.
2021 Creative Chi is Carbon Neutral with help from Native Energy.
2021 50% of the energy use was from renewable sources using Arcadia Power.
2020 Creative Chi is Carbon Neutral with help from Native Energy.
2020 50% of the energy use was from renewable sources using Arcadia Power.
2019 and beyond Creative Chi is Carbon Neutral with help from Native Energy.
2019 25% of the energy use was from renewable sources using Arcadia Power.

CONSCIOUS BRANDING WORKSHEET + CHECKLIST – FREE

Authentically brand your conscious company with these 3 basic steps