why are you here?

WE THINK IT’S TO CREATE, INNOVATE, LOVE, GROW, INSPIRE AND HELP OTHERS ALONG THE WAY.

why are you here?

WE THINK IT’S TO CREATE, INNOVATE, LOVE, GROW, INSPIRE AND HELP OTHERS ALONG THE WAY.

why creative chi

After over 15 years in cubicles, spending my days designing, art directing, and producing for companies, where sales targets reigned supreme, I decided there was more to life, lots more. I craved creativity, connection, purpose, inspiration and a way to cast my talent out into the world so it might create a positive ripple of change. Creative Chi was born from my mission to creatively brand in an authentic, compassionate and conscious manner. Creative Chi is about empowering purpose-driven businesses through whole-hearted branding strategy, visual identity and marketing so they can feel confident in integrity with their mission. 

why the name

Creative Chi draws inspiration from tai chi practices on the sands of Miami Beach, instilling design principals of flow, simplicity, and authenticity. The “Chi” in our name plays on both the martial art term chi meaning ultimate and Ch’i (Qi), the life force. We strive to bring out your company’s ultimate life force. Your brand has a soul and our passion is to guide you on the voyage of discovery and embodiment.

giving-back-chi

In alignment with its venture as a B Corp, Creative chi is committed to elevating the local community by supporting entrepreneurs and grassroots charity organizations. Creative Chi commits 2-5% of annual revenue to support these goals.

I’m Sirena Andras, Creative Chi’s Branding Strategist & Creative Guru. I’m a Madrid-born, bicultural world adventurer, yogi, and tai chi instructor who thrives on creativity, compassion, and connection.

Home-based in the sands of Miami Beach for the past 20 years, I’ve designed everything from magazines to handbags. Art Directed and Brand developed for top-notch clients including Bacardi, Norweigan Cruise Line & Miami’s Center for Social Change.

I’m on a mission to make a positive shift globally – empowering one purpose-driven brand at a time. As a certified B-Corporation professional and devotee I believe that corporate culture and responsibility can change the world.

When I’m not in creation mode, you can find me building a community of conscious entrepreneurs, teaching art, practicing yoga, tai-chi, arnis, or even skateboarding for 24hrs straight. Since inspiration typically strikes away from my desk you might run into me on the beach, mountain, or any eco-adventure in the world.

90% OF U.S. CONSUMERS SAY THEY WOULD SWITCH BRANDS TO ONE ASSOCIATED WITH A CAUSE, GIVEN COMPARABLE PRICE AND QUALITY.

– Cone Communications/Ebiquity’s 2015 Global CSR Study.

what is a b corporation?

B Corporations are leaders of the global movement of people using business as a force for good™. We are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.

Create Chi

B CORP IS TO BUSINESS WHAT FAIR TRADE CERTIFICATION IS TO COFFEE OR USDA ORGANIC CERTIFICATION IS TO MILK.

BECOME A B-CORP TAKE THE ASSESSMENT HERE

conscious commitment

Creative Chi is committed to enhancing the community where they live and work. The focus is on elevating the local conscious business community by supporting entrepreneurs and grassroots charity organizations. Creative Chi commits 2-5% of annual revenue to support these goals. They also build the community by donating their time, talents, and resources to area nonprofits — volunteering, mentoring, leading, and speaking.

BIA score – 94.2

Latest social impact:
2019 Creative Chi was able to donate 5% of revenues toward social endeavors.
2019 Creative Chi invested 600 staff hours of pro-bono and volunteer time.

Latest environmental impact:
2019 and beyond Creative Chi is Carbon Neutral with help from Native Energy.
2019 25% of the energy use was from renewable sources using Arcadia Power.

 

CONSCIOUS BRANDING WORKSHEET + CHECKLIST – FREE

Authentically brand your conscious company with these 3 basic steps

 

                        

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