by Sirena | Dec 9, 2021 | Branding, Sustainability
In today’s world, it seems like everyone is talking about sustainability in business. What does sustainability mean? And why should you care about Sustainable Branding & Identity? We’ll start by defining the term “Sustainable Branding” for...
by Sirena | Aug 17, 2021 | B-Corp, Impact Resources, Sustainability
Sustainability has become a trendy catch-all “do good” business marketing term. It can mean wildly different things with no objective measurement or substance. In reality, sustainability should signify that an organization practices the triple bottom line...
by Sneha Sundaram | Aug 10, 2021 | B-Corp, Impact Resources
We are living in an era where environmental activism is growing at a rapid rate. People are becoming conscious consumers and are pushing for environmental justice. Companies will need to adapt to these changing times and become more socially responsible to...
by Sarah Tran | Jun 14, 2021 | B-Corp, Impact Resources
Recycling is associated with words like sustainability and eco-friendly. However, recycling is more than what meets the eye. It can be greenwashing, waste, and toxic. Recycling has been marketed in our society as a solution to our consumer spending. It has become a...
by Sarah Tran | May 11, 2021 | B-Corp, Impact Resources
Approximately 80% of plastic water bottles end up in landfills and it takes up to 1,000 years for a single bottle to decompose. As each plastic bottle decomposes, it will leak harmful chemicals into our environment, causing a negative impact on our plants, waters, and...
