by Sirena | Dec 9, 2021 | Branding, Sustainability
In today’s world, it seems like everyone is talking about sustainability in business. What does sustainability mean? And why should you care about Sustainable Branding & Identity? We’ll start by defining the term “Sustainable Branding” for...
by Sneha Sundaram | Sep 7, 2021 | B-Corp, Impact Resources, Sustainability, Uncategorized
As climate change continues to affect all our lives, consumers are beginning to hold corporations accountable for their actions. Consumers are looking to shop brands that are more sustainable and environmentally responsible. Therefore, there has never been a more...
by Sirena | Aug 17, 2021 | B-Corp, Impact Resources, Sustainability
Sustainability has become a trendy catch-all “do good” business marketing term. It can mean wildly different things with no objective measurement or substance. In reality, sustainability should signify that an organization practices the triple bottom line...
by Sneha Sundaram | Aug 10, 2021 | B-Corp, Impact Resources
We are living in an era where environmental activism is growing at a rapid rate. People are becoming conscious consumers and are pushing for environmental justice. Companies will need to adapt to these changing times and become more socially responsible to...
