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What is Sustainable Branding & Identity and why is it so valuable for the future of business?

What is Sustainable Branding & Identity and why is it so valuable for the future of business?

by Sirena | Dec 9, 2021 | Branding, Sustainability

In today’s world, it seems like everyone is talking about sustainability in business. What does sustainability mean? And why should you care about Sustainable Branding & Identity? We’ll start by defining the term “Sustainable Branding” for...
Sustainability in Business: 4 Ways Your Business Can Benefit

Sustainability in Business: 4 Ways Your Business Can Benefit

by Sneha Sundaram | Sep 7, 2021 | B-Corp, Impact Resources, Sustainability, Uncategorized

As climate change continues to affect all our lives, consumers are beginning to hold corporations accountable for their actions. Consumers are looking to shop brands that are more sustainable and environmentally responsible. Therefore, there has never been a more...
Sustainability and the Triple Bottom Line

Sustainability and the Triple Bottom Line

by Sirena | Aug 17, 2021 | B-Corp, Impact Resources, Sustainability

Sustainability has become a trendy catch-all “do good” business marketing term. It can mean wildly different things with no objective measurement or substance.  In reality, sustainability should signify that an organization practices the triple bottom line...
What is a B Corporation? Everything You Need to Know

What is a B Corporation? Everything You Need to Know

by Sneha Sundaram | Aug 10, 2021 | B-Corp, Impact Resources

We are living in an era where environmental activism is growing at a rapid rate. People are becoming conscious consumers and are pushing for environmental justice.  Companies will need to adapt to these changing times and become more socially responsible to...

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