Sustainability and the Triple Bottom Line
Sustainability has become a trendy catch-all “do good” business marketing term. It can mean wildly different things with no objective measurement or substance. In reality, sustainability should signify that an organization practices the triple bottom line strategy. This is the concept of aligning non-financial aspects within business practices for...
Beyond the Single-Use Water Bottle
Approximately 80% of plastic water bottles end up in landfills and it takes up to 1,000 years for a single bottle to decompose. As each plastic bottle decomposes, it will leak harmful chemicals into our environment, causing a negative impact on our plants, waters, and...
Top Five Things You Could Do To Consciously Consume
What does it mean to consciously consume? In a fast paced world, it is easy to grab and buy products without thinking about it. However, it is vital to slow down and become aware of where our products come from, so we can become conscious consumers. Conscious...
branding and visual identity
Tips from the Creative Chi network – including information on best practices, industry notes, and benchmark growth.
5 Advantages of Being a B Corp
Businesses are supposed to be profitable - that’s a given. However, that shouldn’t be a businesses’ only mission. One day all businesses will serve a higher purpose like those of B Corp. This has become evident with the rise of Certified B Corporations recently....
Sustainability in Business: 4 Ways Your Business Can Benefit
As climate change continues to affect all our lives, consumers are beginning to hold corporations accountable for their actions. Consumers are looking to shop brands that are more sustainable and environmentally responsible. Therefore, there has never been a more...
What is Greenwashing and How Can Your Business Avoid It?
In an era where the buzzword sustainability is trending, there has simultaneously been a rise in greenwashing, the practice of marketing your product or service as more green than it actually is. Examples include vaguely labeling products as “eco-friendly” or...
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CONSCIOUS BRANDING WORKSHEET + CHECKLIST – FREE
Authentically brand your conscious company with these 3 basic steps
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