Sustainability in Business: 4 Ways Your Business Can Benefit
As climate change continues to affect all our lives, consumers are beginning to hold corporations accountable for their actions. Consumers are looking to shop brands that are more sustainable and environmentally responsible. Therefore, there has never been a more important time for discussing sustainability in business practices. In this article, we will...
What is a B Corporation? Everything You Need to Know
We are living in an era where environmental activism is growing at a rapid rate. People are becoming conscious consumers and are pushing for environmental justice. Companies will need to adapt to these changing times and become more socially responsible to...
The Failure of Recycling
Recycling is associated with words like sustainability and eco-friendly. However, recycling is more than what meets the eye. It can be greenwashing, waste, and toxic. Recycling has been marketed in our society as a solution to our consumer spending. It has become a...
branding and visual identity
Tips from the Creative Chi network – including information on best practices, industry notes, and benchmark growth.
What is Greenwashing and How Can Your Business Avoid It?
In an era where the buzzword sustainability is trending, there has simultaneously been a rise in greenwashing, the practice of marketing your product or service as more green than it actually is. Examples include vaguely labeling products as “eco-friendly” or...
5 signs your brand is ready for a makeover
Is your branding feeling flat, uninspiring? Do you remember why you started this business? Are you feeling disconnected from your brand? Here are 5 signs it’s time to rebrand your business. We also look at why rebranding is critical to your mission-based business’s...
Are you a conscious brand?
Are you a conscious brand? A brand built with awareness? A business run by people who understand that each and every action has an effect on people and planet. Building a better business on purpose, understanding that consumers and employees demand more for tomorrow....
In Flow Moodboard
State of flow…While doing my daily Instagram route, I was inspired by a photo that struck a chord in my creative soul. This image compelled me to create something based on a feeling it had evoked. There was a spark of aquamarine joy that led my inner artist on a color brand palette journey — an adventure of pure flow and timelessness. I told that little...
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