Sustainability and the Triple Bottom Line
Sustainability has become a trendy catch-all “do good” business marketing term. It can mean wildly different things with no objective measurement or substance. In reality, sustainability should signify that an organization practices the triple bottom line strategy. This is the concept of aligning non-financial aspects within business practices for...
The Failure of Recycling
Recycling is associated with words like sustainability and eco-friendly. However, recycling is more than what meets the eye. It can be greenwashing, waste, and toxic. Recycling has been marketed in our society as a solution to our consumer spending. It has become a...
Beyond the Single-Use Water Bottle
Approximately 80% of plastic water bottles end up in landfills and it takes up to 1,000 years for a single bottle to decompose. As each plastic bottle decomposes, it will leak harmful chemicals into our environment, causing a negative impact on our plants, waters, and...
branding and visual identity
Tips from the Creative Chi network – including information on best practices, industry notes, and benchmark growth.
Are you a conscious brand?
Are you a conscious brand? A brand built with awareness? A business run by people who understand that each and every action has an effect on people and planet. Building a better business on purpose, understanding that consumers and employees demand more for tomorrow....
In Flow Moodboard
State of flow…While doing my daily Instagram route, I was inspired by a photo that struck a chord in my creative soul. This image compelled me to create something based on a feeling it had evoked. There was a spark of aquamarine joy that led my inner artist on a color brand palette journey — an adventure of pure flow and timelessness. I told that little...
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