5 Advantages of Being a B Corp
Businesses are supposed to be profitable - that’s a given. However, that shouldn’t be a businesses’ only mission. One day all businesses will serve a higher purpose like those of B Corp. This has become evident with the rise of Certified B Corporations recently. According to the B Lab, a record number of companies have submitted their B Impact Assessment...
Sustainability in Business: 4 Ways Your Business Can Benefit
As climate change continues to affect all our lives, consumers are beginning to hold corporations accountable for their actions. Consumers are looking to shop brands that are more sustainable and environmentally responsible. Therefore, there has never been a more...
Sustainability and the Triple Bottom Line
Sustainability has become a trendy catch-all “do good” business marketing term. It can mean wildly different things with no objective measurement or substance. In reality, sustainability should signify that an organization practices the triple bottom line...
branding and visual identity
Tips from the Creative Chi network – including information on best practices, industry notes, and benchmark growth.
What does Social Responsibility have to do with Sustainability?
One of the most essential ideologies related to the business world is the Triple Bottom Line (TBL). You’ve probably heard of it. It’s the framework for measuring a company’s performance as it impacts: profit, people, and the planet. When discussing sustainability,...
How to Make the Most of Materials in Construction
To understand sustainable materials in construction, we first need to understand embodied carbon. All the greenhouse gas emissions produced throughout the entire construction process are embodied carbon. This includes everything from manufacturing to transportation to...
The Journey of the Great Resignation
The COVID-19 pandemic sparked a lot of change for many people and these changes sometimes meant leaving companies that don’t align with them. Money was no longer the primary motivator for many employees. The pandemic slowed down the lifestyle of many people...
The color of seduction
What's the color of seduction? I'd like to think it's a deep terracotta orange. Orange colors have one of the most substantial measurable physical effects. Stimulating the appetite, increasing energy levels, and thyroid levels to boost metabolism. It's is powerful. We can't ignore it, like a visual seduction of energy. This color pallet is befitting of...
In Flow Moodboard
State of flow…While doing my daily Instagram route, I was inspired by a photo that struck a chord in my creative soul. This image compelled me to create something based on a feeling it had evoked. There was a spark of aquamarine joy that led my inner artist on a color...
CONSCIOUS BRANDING WORKSHEET + CHECKLIST – FREE
Authentically brand your conscious company with these 3 basic steps
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