Purpusly Branding & Strategy - Creative Chi

branding strategy + visual identity

the world
purpusly creates

Economic empowerment that enables small producers (creators) to improve their lives, invest in their families, and provide work and support to their communities. Shifting the world through commerce by providing a platform for environmental and social activism through service with your wallet.

the opportunity Purpusly was running as a start-up without a solid branding strategy or visual identity. They were looking to uplevel their brand visuals & communications to engage more confidently with aligned customers and vendors. They needed more clarity around mission, vision, positioning, and how to best communicate this to creators, customers, and potential investors.

the journey With a wave of new markets crowding the online space, this was a perfect opportunity to completely revamp Purpusly’s brand strategy and visual identity to stand apart. Additionally, to better understand and align with purpose-driven customers, we dove into getting more clarity and confidence in their mission to build a worldly purpose-driven gifting marketplace.

success

With the rebrand, Purpusly has clarity and consistency in all communications. Customer research uncovered new positioning, and Purpusly doubled website visitors in the following months of the rebrand. The confidence in the mission elevated the pitch materials with increased interest among possible investors and has landed lucrative partnerships with economic development agencies.

The Purpusly logo is a wordmark incorporating a symbol of union on the portion of the word us, serving as a bridge for the world and the circular economy.

It’s a joyful shopping and vendor experience with ease and care.

To community, causes, & the world.

Feeling of discovery & adventure in the world. Traveling via products, impact & stories.

Fueling the connection and fulfillment for every participant.

branding strategy + visual identity

the world
purpusly creates Economic empowerment that enables small producers (creators) to improve their lives, invest in their families, and provide work and support to their communities. Shifting the world through commerce by providing a platform for environmental and social activism through service with your wallet.

the opportunity Purpusly was running as a start-up without a solid branding strategy or visual identity. They were looking to uplevel their brand visuals & communications to engage more confidently with aligned customers and vendors. They needed more clarity around mission, vision, positioning, and how to best communicate this to creators, customers, and potential investors.

the journey With a wave of new markets crowding the online space, this was a perfect opportunity to completely revamp Purpusly’s brand strategy and visual identity to stand apart. Additionally, to better understand and align with purpose-driven customers, we dove into getting more clarity and confidence in their mission to build a worldly purpose-driven gifting marketplace.

success With the rebrand, Purpusly has clarity and consistency in all communications. Customer research uncovered new positioning, and Purpusly doubled website visitors in the following months of the rebrand. The confidence in the mission elevated the pitch materials with increased interest among possible investors and has landed lucrative partnerships with economic development agencies.

The Purpusly logo is a wordmark incorporating a symbol of union on the portion of the word us, serving as a bridge for the world and the circular economy.