by Sneha Sundaram | Sep 7, 2021 | B-Corp, Impact Resources, Sustainability, Uncategorized
As climate change continues to affect all our lives, consumers are beginning to hold corporations accountable for their actions. Consumers are looking to shop brands that are more sustainable and environmentally responsible. Therefore, there has never been a more...
by Sneha Sundaram | Aug 26, 2021 | B-Corp, News, Sustainability
In an era where the buzzword sustainability is trending, there has simultaneously been a rise in greenwashing, the practice of marketing your product or service as more green than it actually is. Examples include vaguely labeling products as “eco-friendly” or...
by Sirena | Aug 17, 2021 | B-Corp, Impact Resources, Sustainability
Sustainability has become a trendy catch-all “do good” business marketing term. It can mean wildly different things with no objective measurement or substance. In reality, sustainability should signify that an organization practices the triple bottom line...
