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What is Sustainable Branding & Identity and why is it so valuable for the future of business?

What is Sustainable Branding & Identity and why is it so valuable for the future of business?

by Sirena | Dec 9, 2021 | Branding, Sustainability

In today’s world, it seems like everyone is talking about sustainability in business. What does sustainability mean? And why should you care about Sustainable Branding & Identity? We’ll start by defining the term “Sustainable Branding” for...
5 Advantages of Being a B Corp

5 Advantages of Being a B Corp

by Sneha Sundaram | Sep 27, 2021 | B-Corp, Impact Resources, Sustainability, Uncategorized

Businesses are supposed to be profitable – that’s a given. However, that shouldn’t be a businesses’ only mission. One day all businesses will serve a higher purpose like those of B Corp. This has become evident with the rise of Certified B Corporations recently....
Sustainability in Business: 4 Ways Your Business Can Benefit

Sustainability in Business: 4 Ways Your Business Can Benefit

by Sneha Sundaram | Sep 7, 2021 | B-Corp, Impact Resources, Sustainability, Uncategorized

As climate change continues to affect all our lives, consumers are beginning to hold corporations accountable for their actions. Consumers are looking to shop brands that are more sustainable and environmentally responsible. Therefore, there has never been a more...
What is Greenwashing and How Can Your Business Avoid It?

What is Greenwashing and How Can Your Business Avoid It?

by Sneha Sundaram | Aug 26, 2021 | B-Corp, News, Sustainability

In an era where the buzzword sustainability is trending, there has simultaneously been a rise in greenwashing, the practice of marketing your product or service as more green than it actually is. Examples include vaguely labeling products as “eco-friendly” or...
Sustainability and the Triple Bottom Line

Sustainability and the Triple Bottom Line

by Sirena | Aug 17, 2021 | B-Corp, Impact Resources, Sustainability

Sustainability has become a trendy catch-all “do good” business marketing term. It can mean wildly different things with no objective measurement or substance.  In reality, sustainability should signify that an organization practices the triple bottom line...

Recent Posts

  • What is Sustainable Branding & Identity and why is it so valuable for the future of business?
  • 5 Advantages of Being a B Corp
  • Sustainability in Business: 4 Ways Your Business Can Benefit
  • What is Greenwashing and How Can Your Business Avoid It?
  • Sustainability and the Triple Bottom Line
  • What is a B Corporation? Everything You Need to Know
  • The color of seduction
  • In Flow Moodboard
  • The Failure of Recycling
  • Beyond the Single-Use Water Bottle

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