by Sirena | Dec 9, 2021 | Branding, Sustainability
In today’s world, it seems like everyone is talking about sustainability in business. What does sustainability mean? And why should you care about Sustainable Branding & Identity? We’ll start by defining the term “Sustainable Branding” for...
by Sneha Sundaram | Sep 27, 2021 | B-Corp, Impact Resources, Sustainability, Uncategorized
Businesses are supposed to be profitable – that’s a given. However, that shouldn’t be a businesses’ only mission. One day all businesses will serve a higher purpose like those of B Corp. This has become evident with the rise of Certified B Corporations recently....
by Sneha Sundaram | Sep 7, 2021 | B-Corp, Impact Resources, Sustainability, Uncategorized
As climate change continues to affect all our lives, consumers are beginning to hold corporations accountable for their actions. Consumers are looking to shop brands that are more sustainable and environmentally responsible. Therefore, there has never been a more...
by Sneha Sundaram | Aug 26, 2021 | B-Corp, News, Sustainability
In an era where the buzzword sustainability is trending, there has simultaneously been a rise in greenwashing, the practice of marketing your product or service as more green than it actually is. Examples include vaguely labeling products as “eco-friendly” or...
by Sirena | Aug 17, 2021 | B-Corp, Impact Resources, Sustainability
Sustainability has become a trendy catch-all “do good” business marketing term. It can mean wildly different things with no objective measurement or substance. In reality, sustainability should signify that an organization practices the triple bottom line...
