by Sneha Sundaram | Sep 27, 2021 | B-Corp, Impact Resources, Sustainability, Uncategorized
Businesses are supposed to be profitable – that’s a given. However, that shouldn’t be a businesses’ only mission. One day all businesses will serve a higher purpose like those of B Corp. This has become evident with the rise of Certified B Corporations recently....
by Sneha Sundaram | Sep 7, 2021 | B-Corp, Impact Resources, Sustainability, Uncategorized
As climate change continues to affect all our lives, consumers are beginning to hold corporations accountable for their actions. Consumers are looking to shop brands that are more sustainable and environmentally responsible. Therefore, there has never been a more...
by Sneha Sundaram | Aug 26, 2021 | B-Corp, News, Sustainability
In an era where the buzzword sustainability is trending, there has simultaneously been a rise in greenwashing, the practice of marketing your product or service as more green than it actually is. Examples include vaguely labeling products as “eco-friendly” or...
by Sirena | Aug 17, 2021 | B-Corp, Impact Resources, Sustainability
Sustainability has become a trendy catch-all “do good” business marketing term. It can mean wildly different things with no objective measurement or substance. In reality, sustainability should signify that an organization practices the triple bottom line...
by Sneha Sundaram | Aug 10, 2021 | B-Corp, Impact Resources
We are living in an era where environmental activism is growing at a rapid rate. People are becoming conscious consumers and are pushing for environmental justice. Companies will need to adapt to these changing times and become more socially responsible to...
by Sarah Tran | Jun 14, 2021 | B-Corp, Impact Resources
Recycling is associated with words like sustainability and eco-friendly. However, recycling is more than what meets the eye. It can be greenwashing, waste, and toxic. Recycling has been marketed in our society as a solution to our consumer spending. It has become a...
