We are living in an era where environmental activism is growing at a rapid rate. People are becoming conscious consumers and are pushing for environmental justice. Corporations will need to adapt with these changing times and become more socially responsible to create a long-term sustainable business, generate a positive brand and reputation, and increase profits. Corporations will need to hold themselves accountable through sustainable project investments, preventative actions, and transparency. They could do this by becoming a certified B Corporation.
What is a B Corporation?
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
What does it mean to be a B Corporation?
A B Corp logo symbolizes a corporation that is taking the steps necessary to be a force for good. They go beyond corporate social responsibility by taking the community, economy, employees, and environment into consideration. B corps will make sustainable, long-lasting decisions in their day-to-day operations, whereas the majority of businesses will only look at their profits when making difficult decisions.
Many corporations wait until they are caught to be held responsible for their actions. For example, Walmart has dumped pollutants into our waters and did not stop until they were caught and fined. They were forced to take corrective actions only after they have caused decades of harm and damage towards the environment. If we only take corrective actions against corporations, then our ecosystems will continue to be damaged until they will cease to exist. Thus, B Corps are starting a movement now to take preventative measures to save and progress our society. Instead of looking at the short term and dumping hazardous waste into our waters to save money, B Corps will properly dispose of their waste, limit the amount of waste they produce, or find an environmentally friendly alternative so they won’t produce hazardous waste. By taking preventative measures, B Corps are creating a better tomorrow.
B Corps are a way to signal good work. Not only do they positively influence consumers, but they positively influence employees too. They give employees fair wages and a hospitable environment for employees to thrive. Thus, both employees and consumers should push for B Corp through the power of our dollar. As consumers we could influence the marketplace with the products we buy. With enough people pressuring corporations to do better with the power of our dollar, corporations will become more socially responsible. However, corporate social responsibility is only the beginning. We must demand more to protect the future for the generations after us and sustain our environment.
Everyday is election day with your wallet.