branding + visual identity
Happy Hearts Yoga Project is an inspiring non-profit organization raising awareness and funds for grass-roots charities. The mission of the organization is to match people with charitable causes and create “Happy Hearts” through philanthropy and mind practices.
With Happy Harts Yoga Project’s visual identity. It was important to represent their love of animals, warmth and passion of yoga, as well as the growth involved in both. The logo design is representative of happy with the symbolic smile that also has an elephant feel for the founder’s initial animal charity. The growth and unity are apparent in the planet motif.
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